Build a universal Key Visual for a large corporate merch lineup and roll it out across 20 different carriers. The brief: translate a philosophy of self-expression into driven minimalism for several distinct audience segments.

We dropped the decorative noise and bet on tech-led aesthetics. Signature textures with luminous effects and matte–glossy silver became the visual foundation. We started with hero items — hoodie, bottle, accessories — set the rhythm of the graphics and the typographic accents, then scaled the style across the full 20-SKU matrix, holding the tone steady while giving every piece its own detail.

A leading European baby food producer with 60 years of history needed a Key Visual for its organic line, adapted for SMM and video. The image had to deliver two core values: natural and caring.

We built the concept around soft, tactile textures: vegetables and fruit rendered as if knitted by hand — warm, domestic, handmade. A natural color palette grounded the work without slipping into stereotypical “eco” visuals. Beyond the Key Visual itself, we delivered a detailed usage guide so the look would hold up across every platform without distortion.

The successor to the world’s largest commercial real estate player wanted to stop being seen as a “local version” of a global brand — and become a category voice in its own right.

We ran a series of in-depth interviews with the leadership team and built out the brand platform — values, mission, tone of voice. We developed a visual system that signals expert confidence rather than corporate gravitas. In parallel: the website, an SMM system, and the deck for the national CRE Awards.

Build a solid perfume brand from scratch — as an internal studio project, with no client constraints and no compromises.

We developed the concept, naming, brand platform, packaging, and website. The result is a coherent visual world where every detail pulls in the same direction. All photo content is AI-generated — with the realism of a live studio shoot, minus the photographer, the location, or any drop in quality.

Kinder asked for ad mascots that would carry family values and connect with both kids and parents. We picked animals as a universal symbol of care that reads at any age.

Using neural networks, we generated dozens of detailed variants and picked the strongest ones: bunnies for Pyaterochka, foxes for Magnit, kittens for cross-retailer projects. The technology let us show the client near-final visuals instead of sketches and cut costs significantly.

Two packaging projects: a new dairy desserts line and the launch of a new SKU — kids’ meatballs. Each with its own visual job, but inside one brand language.

For the dairy desserts we played up appetite appeal: dynamic splashes and juicy fruit underline the natural, gentle taste, while a clean layout draws the eye to the organic ingredients. For the meatballs, the centerpiece is a hyper-realistic meatball generated with AI — we ran through hundreds of variants to find the right texture, shape, and meat sheen. The neural network delivered something neither 3D nor a live food shoot can match for meat dishes.

Fainess asked for a complete visual identity from the ground up — strategic foundation, visual execution, physical artifacts.

We ran deep market and audience research. We developed naming, the creative concept, and a brand identity that reflects the brand’s values and character. We built a Tone of Voice for consistent communication and designed a merch line that brings the visual system into physical form.

Pull all of the fort’s spaces — vineyards, glamping, restaurant, spa, and market — into one recognizable brand that reflects the place’s philosophy: humor, joy, and connection with nature.

We developed the positioning and a brandbook. We drew stickers based on real moments at the fort — staff, local animals, the special hue of the grapes. We built the system across every carrier: accessories, packaging, merch, social.

OTP Bank was rebuilding its HR brand with an ambitious goal: get information about internal programs in front of 50,000 employees. The need: a Key Visual for email campaigns that could break through banner blindness.

We mapped the internal programs and grouped them by direction. For each category we developed unique visual elements — a single email language that bridges current trends with the bank’s identity.

Build the school’s first branded merch line — not just clothing, but a carrier of the school’s spirit: mindfulness, kindness, growing up together.

We took real children’s drawings and translated them into stylish graphics, keeping the live stroke and the honesty intact. We built two capsules: a clean school line and a louder city line — so the merch fits in the classroom and walks comfortably outside it.

Develop packaging design with storytelling at the center: deepen the existing characters and weave story arcs that lift the product’s emotional pull.

We redesigned the characters from the brand’s existing visuals as the starting point. We drew 8 new heroes for different lines and built the packaging design, adapting the illustrations across more than 30 SKUs in the product matrix.